Building Canada’s leading grocery delivery service

When the company approached us, they already had an existing website but needed a technology partner to modernize and expand it. Their goals included maintaining and extending the current platform, building mobile apps for customers and couriers, and implementing complex delivery and dispatch logic to support their growing operations.

A major challenge was inventory and product data standardization. Suppliers provided data in multiple formats—CSV, XLS, and occasionally APIs—so we developed a universal import system with real-time synchronization. We also collected, structured, and standardized product images and descriptions to ensure a consistent catalog. Additionally, customers needed the ability to shop across multiple stores in a single order, which required building a fully integrated multi-store shopping cart.

Coordinating delivery was another complex task. Each store operated with different business hours, so we created a dynamic delivery slot system to show only available time windows. We also designed a complete courier workflow, including order assignment, picking, optimized routing, and hand-off procedures. End-to-end order tracking—from payment processing to final delivery—was implemented to monitor every step in the journey.

The project delivered a fully integrated digital ecosystem that transformed grocery delivery in Canada. By combining a robust web platform with mobile applications and advanced logistics, the business was able to streamline operations and enhance the customer experience.

Key Deliverables

• Redesign & SEO-Optimized Website: Complete redesign of the platform with search engine optimization in mind, increasing organic visibility, attracting new customers, and driving consistent traffic.
• Four Mobile Applications: Customer and Courier apps for both iOS and Android, enabling seamless order placement, real-time tracking, and efficient delivery management.
• Third-Party Integrations: Integrated with UberEats and OrderGrid to expand delivery channels and streamline order management across platforms.

Enhanced Customer & Courier Experience

Customers could shop from multiple stores in a single order, schedule deliveries, and track their orders in real time. Couriers benefited from optimized routes and full workflow support, improving operational efficiency and reducing delivery times.

Business Growth & Scalability

The unified platform allowed the business to scale across major Canadian cities, support multiple suppliers, and efficiently handle high volumes of orders. This positioned the company as a market leader in rapid grocery delivery, ready to expand further.